Google AdwordsGoogle+ Local

Dorian Earl – 9:30 – 10:15

During this presentation, you’ll learn the importance of your Google+ local business listing and how it integrates with Google maps and Google search.

  • How to claim your Google+ Local listing
  • How to optimize your business listing
  • Merging your Google+ Local listing and your Google+ Business Page

Google PlusGoogle+

Brian Basilico – 10:30 – 11:15

During this presentation, you’ll learn why your brand needs to be on Google+. You will learn tips and techniques that will help you  make the most of this fairly new social media platform.

  • Why Google+ matters to your business
  • Ways to create brand/personal authority
  • How to reach your audience with Google+ Hangouts

Google Local

Google Adwords & Analytics

Kurt Scholle – 1:45 – 2:30

During this presentation, you’ll gain a clear understanding of how you can drive interested people who are searching (on Google) for specific information, services or products to your website.  We will also cover how you can track ad traffic utilizing Google Analytics.

  • Gain a clear understand of Google Adwords
  • How to create a Google Adwords Campaign
  • Techniques and tactics to get the most out of Google Analytics