Social Management

DribbleBuilding Your Marketing Team

Ellen Huxtable – 9:30 – 10:15

Marketing today is multi-faceted. Maximum impact demands a range of skills and talents. This session will cover:

  • Targeting Your Marketing Resources
  • DIY vs. Hiring Out
  • Building an Integrated Team
  • Maximizing Your Return on Investment

ForrstOnline Brand Management

Sean McGinnis – 10:30 – 11:15

During this presentation, you will learn how to create, monitor and protect your brand online. We’ll discuss:

  • How to create an online brand that aligns with your corporate goals.
  • How to monitor your brand to ensure a 360 degree view of what is happening around you.
  • How to control the most important online real estate for your brand, thoroughly and completely.


Social Media Policies

Steven Evans – 1:45 – 2:30

Not-For-Profit organizations and businesses throughout the United States have had to deal with today’s social media climate with their employees.  Word-of-mouth marketing has changed in the past six years.  Every company, every business, every not-for-profit must have a social media policy in place in order to keep their business legal and employees on track.  Steven will present each attendee with a social media policy that can be adapted to your business.  He will explain the dos, don’ts and what-to-do “ifs” of today’s online social world.